15/12/2016 12:45

Hear What Major Fashion Brands Have To Say.

“Today more than ever I’m proud to be an American, to live in a country that respects the rights of all to marry whomever they love. The Supreme Court decision gives new meaning to the freedom we cherish.” - Ralph Lauren

 

Fashion per se is about individuality, creativity and freedom of choice. It's how we express ourselves to the outside world which is intrinsically linked to how we feel on the inside. So it explains why some of the biggest fashion brands and department stores in Australia are in support of marriage equality. Here's what they said.

 

1. Kmart

Kmart has gone on record saying that they support marriage equality within Australia and openly support the Australian Marriage Equality foundation in Australia. 

 

2. Target

In 2012 Target donated all the money raised from their pride campaign to Family Equality Council who are pro-LGBT, and also featured an advertisement with two gay men for a gift registry.

 

3. Levi’s

In February of 2013 Levi’s posted an ad, clearly positioning themselves in favour with the words 'Support Marriage Equality.' Levi's had been supporting the gay community for a while before this advert, and still do.

 


Photo credit: Perez Hilton

 

4. Kenneth Cole

Kenneth Cole has been supporting the movement for a long time, using billboards, advertisements and social media to express his opinion and show his support towards the LGBTI community.

 

5. Nike

Nike prides themselves on their support of the gay community and have raised money for marriage equality:

“To support the efforts to bring marriage equality to Oregon, Nike has created the Nike Equality PAC to help raise funds from Nike-affiliated donors in support of marriage equality. We chose to set up the Nike Equality PAC so that Nike, and its employees if they choose, have a specific avenue to support campaign efforts that are directly related to winning marriage equality in Oregon.”

 

6. H&M

H&M have gone on record to say that they support gay marriage and have also featured transgender models in some of their advertising campaigns.

 

7. Tiffany and Co

Tiffany broke new ground in the early months of 2015 by being the first major brand to use two gay men in their advertising.

 


Photograph: Tiffany & Co.

 

8. General Pants Co.

In 2015 General Pants Co. ran an window advertisement stating ‘we love our genes too’ in support of the mardi-gras parade, encouraging people to be "loud and proud."

 

9. Ralph Lauren

When asked about Supreme court ruling in America legalising gay marriage, he replied by saying that “Today more than ever I’m proud to be an American, to live in a country that respects the rights of all to marry whomever they love. The Supreme Court decision gives new meaning to the freedom we cherish.”

Marriage Equality is a big topic for this country, and it's reassuring to know the fashion community will keep pushing until common sense, and equality, prevails.

 

Header photo credit: Gay Star News

Rhys Prka: @rhysprka

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