The iconic lingerie brand is finally broadening its horizons to Australia.
Filled with the latest lingerie from the catwalk, Victoria’s Secret Melbourne flagship store yesterday.
And the response was crazy. People lined up for hours just to get a glimpse inside the Chadstone store.
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It's official: @victoriassecretau is NOW open at @chadstone_fashion! Visit us and shop the world’s most glamorous lingerie, and all of your favorite beauty and sport collections today. #VictoriasSecret #VictoriasSecretAU #VSLovesMelbourne #Valiram #ValiramStyle #ValiramEvents
The storefront of the new Flagship store in Melbourne.
This store the first in Australia to fully stock the complete lingerie collection, sport and beauty from Victoria’s Secret PINK.
Victoria’s Secret initially entered the Australian market with smaller stores which stocked beauty and fragrance products alongside a very limited range of underwear.
A sneak peak of the collections stocked at the Chadstone store.
Influencers were given an early look at the amazing range on offer.
Founded in 1977, Victoria’s Secret is now the largest women’s lingerie retailer in the US, boasting over 1000 stores in the states alone.
The first international expansion was in 2010, with a franchise opening in Venezuela. It now sells direct to customers in over 80 countries worldwide, including Australia.
Image Source: Courtesy of Victoria’s Secret