When navigating Melbourne’s go-to shopping destinations – cue CBD, Fitzroy and Armadale – it’s easy to miss the hidden, lesser-known gems who stock fashion in your signature style. Your hero is here! We’ve sourced out some of our favourite minimalistic stores in Melbourne that nail the always-trending style. It’s no surprise that each have spaces that reflect a simple and clean approach, to make your shopping experience just that much more enjoyable.
Where: 163 Gertrude St, Fitzroy
Known for its simple 70s-esque silhouettes and high quality fabrics, Handsom is the perfect spot to stock up on the staples that are sure to last for seasons to come. The Melbourne label is the brainchild of British couple Henry Allum and Sam Rush, who you are likely to bump into, with their studio space located above the store. If you are lucky, Sunday, their adorable rescue Greyhound may be lurking around too! Nestled among a few other boutiques, bars and restaurants, make sure you pop in to this Gertrude Street store next time you are exploring.
Where: 270 Brunswick St, Fitzroy or QV, Albert Coates Lane
Another Melbourne designer duo, Amy and Adam Coombes, launched their label Kloke in 2011 and now boast a Fitzroy and CBD store. You’ll find both structured and fluid key pieces in high quality Japanese fabrics – it’s these clean lines and classic shapes that really hit the minimalist brief. In the Fitzroy store, you won’t be able to help but look up and admire the giant hanging ferns. And as a bonus, the recently opened QV store designed by David Goss is a minimalistic architectural dream. It’s worth trekking one block over from Bourke Street Mall to check out the QV store, with its much-welcomed neighbours like Incu, Zimmermann, and Saturdays.
#3 Bassike – Melbourne City
Where: 1/3 Rankins Lane
Although a very popular and well-known Australian label, Bassike’s CBD location is one of the easiest stores in Melbourne to miss, especially if you are not looking for it. Down an unsuspecting laneway and up a wooden staircase, you’ll need to employ Google Maps to hunt down this Rankins Lane store. Bassike is your go-to for everyday basics from dropped crotch joggers, easy wearing tees, button up shirts and knitwear. The brand adopts an ultra neutral colour palette which only adds to their minimalistic appeal.
#4 Assembly Label
Where: 243 Brunswick St, Fitzroy or 1062 High St, Armadale
Hailing from our rival state of Sydney, Assembly Label is one of those stores in Melbourne that we can’t resist, and we’ve been blessed with two (Fitzroy and Armadale). The minimalistic boutiques act as an intrinsically crafted blank canvas for the everyday fundamental pieces of simple logo tees, roll neck knits and washed denim. The collection’s hues don’t stray far from the earthy neutrals of taupe, slate, stone, auburn and (of course) black. Although you may feel like you’ve stepped into a high end store, the prices rarely peak over $100–its a win-win if you ask us!
Photo: Collective Hub