She works as a marketing professional for an international retailer during the day and runs her beauty and style blog, Lei Lady Lei, at night. If there’s anyone who can juggle competing priorities to keep passions alive, it’s Lei Lei Clavey.
Let’s explore more about Lei Lei, and get inside her mind as to how she thinks about managing both.
#1 Experience is key
“Fashion and beauty blogging is currently my part time job. I would love to take my blog full time, but it comes down to income and keeping my fingers on the pulse in the industry.”
It’s very important to gain as much as experience as possible, even if it’s interning, freelancing or volunteering.
Choose a brand you love, in a city that you love – and go for it.
“My ecommerce and marketing experience has always given me good skills, from SEO, through to working with affiliates and learning about paid social media activity. Everything has helped me towards my blog, and now I believe I know the basics of running a website.”
#2 Transfer your skills
“I use my blogging experience and knowledge for my full-time role in marketing, and vice versa the professional edge I gain from there I apply to my blog.”
Being able to transfer your life and work experience from your blog to your day job and vice versa, is valuable.
#3 Your blog is a business
“At the end of the day, your blog is a business. It doesn’t matter who you are talking to, whether it’s a brand , a stylist, or a PR agency. Be professional, reliable and stay true to your word. It will pay off in the long term.”
“Stay professional and create relationships that are based on trust and open communication, opportunities will begin to present themselves. When reaching out to potential brands for partnerships, avoid reaching out on Instagram with a casual message. Instead write an email and research who you’re writing to. The response from the brand side will be a lot more considered than a response through Instagram.”
#4 Learn from your journey
“I’ve always loved fashion but I didn’t think it could be a career. After uni, I heard about The Masters Institute of Creative Education (formally the Melbourne School of Fashion) and decided to complete a certificate of fashion business there. It covered everything from visual merchandising, marketing and buying, to creating your own business plan. It was fantastic exposure into the industry.”
Even if you haven’t started out in fashion, if it’s something you’re passionate about… Pursue it.
Don’t let the fear of failing hold you back from a career in something you love. And more so, all your skills are transferable – never forget that! You just need to choose a right time and place for you.”
“If you’re beginning as a blogger create a foundation of content that will set you up. Say yes to everything that you believe in. However, remember not to lose your integrity. You’re being followed for your authenticity.”
Stay true to who you are and passionate about what you love. Everyone starts somewhere, and everyone has the opportunity for new beginnings. Persevering is the most important step to becoming whoever you want to be.