Japanese beauty products are being stocked in shelves everywhere and we couldn’t be happier. Natural beauty is in; think ultimate skin care that delivers excellent results. Splash the cash and treat yourself to some of these J-beauty brands we’ve hunted down.
#1 Shu Uemura | Variety
Named after the Japanese makeup artist Shu Uemura, the brand offers a large variety in products. Created in 1960, the first products ever sold is still extremely popular in Japan today; a powerful oil cleanser that leaves skin moisturised and cleaner than using soap!
We recommend: Ultimate Natural Mascara; gives a natural look to lashes and curls them at the same time.
Benefits: Curls last all day, a very buildable product that doesn’t clump and spreads evenly.
Find Shu Emura Mascara ($48)
#2 SK II | Luxury
Leading Japanese beauty brand SKII produces the most luxurious skin care around. If you can look past the higher end price tag, we guarantee you won’t be disappointed! Purchasing the best-selling product will set you back $140, but the 5 star reviews have us convinced it’s worth it.
We love: Facial Treatment Milk – helps to maintain moisture balance, resulting in smooth skin all day long.
Top Tip: Apply after serum day and night for better results.
Find SK II Facial Treatment Milk ($140)
#3 Tatcha | Simple and Highly Effective
Affordable and completely addictive, Tatcha is a winner. Simple but effective products and we are loving them. If top stars around the world using Tatcha isn’t enough to convince you, pop into your local Mecca and just ask for a sample. Your skin will thank you.
Tried and tested: Luminous Deep Hydrating Firming Eye Serum, an under eye saviour! Weightless to the touch and manages to work wonders for those under eye bags that are definitely not designer. Equipped with a cooling ceramic applicator to help minimise puffiness and soothe the area. Tried, tested and 100% recommended!
Find Tatcha Eye Serum ($124)
#4 Shiseido | Well Known
One of the oldest cosmetics company in the world, Shiseido, prides itself on delivering excellent skincare results to customers. Luxurious products that are made to help soften, moisturise and light up dull skin. Available in Myer and David Jones
Try: We recommend trying the Benefiance Concentrated Neck Contour treatment – a retexturing cream designed to restore the feeling of firmness and help to reduce the appearance of wrinkles and creases.
Shop Shiseido Contour Treatment ($80)
Koh Gen Do | Celebrity Approved
Inspired by the traditions of her country, Japanese actress Ai Saotome created the brand to give her skin luminosity and a fresh, youthful glow. It’s been 30 years since Koh Gen Do was created and the brand is adored by celebrity makeup artists all over the world. Rich in natural ingredients and working with your skin to give a flawless cover.
We recommend: Aqua Foundation – a cult classic and celebrity favourite, this lightweight foundation blends beautifully with your skin to give a natural, dewy glow. It’s rich in pigmentation and powerful enough to minimise pores and fine lines – try it out today.
Buy Koh Gen Do Aqua Foundation ($72)