RETAIL TRAINING • INCREASE PROSITS
WANT TO BUILD A PROFITABLE FASHION BRAND?
THAT IS CONSISTENT AND SCALEABLE?
The fashion retail store isn't going away, yet it is evolving and today's consumer is more savvy, more educated and demands a higher level of customer experience. Are your keeping up?
What do we do?
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World-class programs, consulting and mentorships
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The Retail Profit System to lift sales and reduce costs
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Story-Based Sales program created for fashion retailers
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Professional retail stylist training by celebrity stylist
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A.I. tools to reduce time and create leverage
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Management, leadership and public speaker training
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Implement a profitable, transferable, scalable retail system
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Our 37-Point Experiential Retail Audit
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Business consulting for boutique owners
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Customer experience mapping for big box retailers
No more inconsistent sales or retail systems that don't net results, our award-winning Retail Profit System is responsible for building fashion success stories and multiple customer experience awards, and can be implemented in to your business today.
This training is perfect for you if...
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You’re a Sales professional who wants a competitive edge and career progression
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You’re a Sales managers who needs a motivated team to hit consistent KPI’s
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You’re a Business owners who needs to drive profit and LFL sales
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You're a Big Brand who wants a competitive edge and a scaleable sales team
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Your income is performance-based and tied directly to your sales ability
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You’re interested in behavioural psychology and influential communication
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You’ve brand new to sales and need to fastback your success
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You’ve a seasoned pro who wants a new perspective and fresh outlook
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EXPERIENTAL RETAILING - ARE YOU READY?
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Experiential Retailing is here, so we take a holistic approach and make sure we find that perfect balance between the online and in-store experience - a digital convergence. However, what we know is that the battle might start online but the real war is won in-store and for that reason we need to lift the customer experience journey and create Story-Based Sellers in your team.
The retail store has evolved
THE HUMAN EXPERIENCE MUST EVOLVE TOO
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Our team has traveled the world, from Sydney to Singapore; New York to London: from every high-street retailer to those hidden boutique gems. And we've found what works... and also, what's missing: effective communication at store level to match the retail evolution in your brand, digital, store and product. Let's go on a journey together.
Time to
evolve?
“There’s an expectation gap as consumer’s worldwide are quickly becoming impatient with perceived inadequate service and are no longer prepared to tolerate substandard service.
Shoppers increasingly want you to help them, in fact consumers are demanding a revolution, and that revolution is a better in store customer experience.”
- University of Minnesota
"customer's are demaning an in-store revolution."
- "Foot traffic is up 14% since pre-pandemic levels"
- "It's about unifying online and offline"
- "Customer's revue online but buy in-store"
- "People want to see touch and feel the brand"
- "Brand loyalty is paramount to the shopping experience"
- "Sales increase 31% more rather than online"
The battle might start online but the real war is won in-store and the brands that understand this are the ones who will win moving forward. It's not about online vs offline, it's a digital convergence between the two, so your customer gets a memorable and impressive customer experience at every touch point
@insideretail
@forbes
Your people matter, more than ever
There is no doubt the retail fashion store has evolved in recent times; shop window are art; displays are museum-like; and stores feel like theatres, yet the way we communicate on an interpersonal level isn't matching up. In fact, with the rise of mobile phones, and, well, society in general ... it's hard to find exceptional customer service were it matters the most - at store level.
Your staff are your frontline, they are what customers come to know, like and trust about your brand, and for that reason you need influential communicators; results-driven sale leaders; STORY-BASED Sellers who evolve with customer expectations.
A GLIMPSE INTO HOW WE DO IT
STORY-BASED SELLING
30 DAYS • MASTER FASHION PSYCHOLOGY
Turn your sales team into Story-based Sellers who understand consumer behaviour and know how to influence positive decision-making.
This program will completely reinvent the way you view sales, and leave you and your team with the soft skills they need to build a loyal customer base. This system was developed by our Head Coach, responsible for training over 500 staff when building his own fashion success story.
LIVE Online Sessions + workbooks
All Sales staff
Packages av.
What You'll Get!
Make the shift
the old way
Start a conversation
Build rapport
Qualify your buyer
Overcome objections
Uses outdated sales scripts
Makes only the easy sales
Sell items of clothing
Add-on sales
Deliver customer-service
Hire anyone
the new way
Reframe social conditioning
Look for shared experiences
Leverage the 9 Buying Triggers
Pre-frame objections
Uses authentic word tracks
Create urgency for any item
Sell complete wardrobes
Styling tips to increase sales
Deliver customer-experience
Learn the 5 retail archetypes
Behaviour
We train you on reading human behaviour, not on how to rely on standard, outdated and overused retail scripts
Influence
We teach you how to 'influence' your customer, rather than 'convince' them. 'Convincing'
is not a good look on you!
Culture
We show you how to build your tribe - so everyone has the same values, beliefs and aligned goals
Teachable
We leave you with a blueprint that is fun, engaging, and most importantly, teachable and transferable forever
THE RETAIL STYLIST
Our Retail Stying team is the best in the business - from national L.V. Stylist through to L.A. based celebrity stylist, when you work with us you learn proven styling techniques to increase your retail sales.
High-touch
service
“The Customer experience has to be worthwhile and although there are many elements that impact this at store level ULTIMATELY it's led by store Atmosphere and knowledgeable, confident staff who know the brand and know the customer. A store needs to offer a reason for customers to come in and when a store has education and a high-touch service model becomes a part of their in store experience then that’s when brand loyalty kicks in on a higher level."
- IBM CX Survey
A REAL-WORLD TEAM WITH PROVEN RESULTS
Digital
Business
Sales
A.I.
A BLENDED LEARNING APPROACH
The best way to learn and retain information is through a blended-learning approach, and that's exactly what we offer with our MOF programs, business consulting and mentorships.
TAILORED TO YOUR BUSINESS NOW
The reality is, your business is in one of the 3 phases above. And don't worry, we work with all fashion retailers, big and small. And, in any phase. Because we are a consulting firm, we can tailor our programs directly to you and focus on what it is you need, today, and be rest assured we know first-hand what it feels like to be in each of those phases.
Omid, Retail Store Manager
“Best decision I’ve made to enrol in this program as it really launched my sales career. I thought I knew a lot, but this opened my eyes significantly.”
Dedicated to fashion professionals
No more wasting time and money on automated programs designed for anyone,
Made of Fashion is dedicated to you, the fashion professional
People who work with us say …
✔ I am now more equipped to deal with conflict
✔ I am better able to navigate personal relationships
✔ I find selling easier and a lot more fun
✔ I now understand how to market my products or service more effectively
✔ I can now influence win/win situations in all aspects of business and life
✔ I understand people more and how to inspire those around me
Let's take a deeper look?
THINK - learn the psychology of the fashion consumer
Lesson 1. Buying Triggers
Knowing the triggers takes away the desperation of selling. Takes you from a convincer to an influencer. There are 9 core driving needs of every customer and once you know how to use these, life gets simple.
Lesson 2. Create Value
Customers buy on value not on price, even if they are price sensitive. Learn how to build in value through your service model because in today's digital age product parity is unavoidable so it’s your service model that is your competitive advantage.
Lesson 3. Solutions Selling
Stop adding on and instead offer a complete solution to your customer’s pain.
This strategy is not only about how to present this idea to your customer but also to change the way you think about your own product or service offering right from the start to help increase basket size
CONNECT - your customer wants trust, support and education
Lesson 4. Reframing Sales
How to understand social conditioning and overcome buyer’s resistance, which makes the sales process fun, easy and comfortable for both parties.
This is where brands are build and the real opportunity exists
Lesson 5. Creating Permission
It’s simple, don’t try and sell anything to your customer until you have permission to do so. We take you through our trust matrix system to show you how you can gain permission forever
Lesson 6. Language
Talking is the tool not the objective. We teach you how to be efficient in your language and to create impact words and statements that get the job done and give you a competitive advantage.
CONVERT - a natural, organic way of making sales consistently
Lesson 7. The Pitch
We give you a pitch framework, which is customer centric so no matter what you sell the pitch feels natural and covers off on the 4 key areas of concern every one of your customer has.
Lesson 8. The Close
What can be the most awkward part of the sales journey we give you the tools, strategies and exact questions to ask to make sure you don’t waste all of the hard work up until this point and ensure you are closing sales which confidence and conviction no matter the pice point.
Lesson 9. How to Scale
Once we’ve built this system we show you exactly how to scale it across your organisation and get maximum value long term. No more sales trainers or expensive consultants you have your own tailored conversion blueprint to profit form forever.
EXPERIENTIAL RETAILING IS HERE
