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If you want to be a more influential person and a high-converting sales leader, then you've come to the right page.

Stop selling, start influencing

Selling is not about manipulation or convincing others to buy, it’s about understanding how people communicate and how your customer makes purchase decisions, so you never come across pushy or desperate. And no more discounting just to win a sale.


This is a science-based program that will not only reframe the way you think about sales but will completely change the way you do business forever.

The Psychology of Fashion Sales & Marketing

Perfect for?

  • You’re a Sales professional who wants a competitive edge and more career progression

  • You’re a Sales managers who needs a motivated team that can hit consistent KPI’s

  • You’re a Business owners who need to drive sales and reduce costs

  • Your income is tied to your sales ability

  • You’re interested in behavioural psychology and influential communication

  • You’ve brand new to sales and new to fastback your success

  • You’ve a season pro who wants a new perspective and a fresh look at sales

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How this Program is Different?

The Old-fashioned retail training

Cringy opening lines

Inauthentic communication 


Forceful selling

High-pressure closing techniques

Discounting to win business all = A lost customer


This program is about consumer psychology

Undercover the 5 Sales archetypes

Reframe Social conditioning

Learn The Trust matrix

Tap in to The 9 Buying triggers

Adopt A Customer-Centric sales approach

Create irresistible offers all + a memorable brand experience


How you influence others is about communication

This is not just a sales program it’s an advanced communications program that will help you ion sales, negotiation, conflict resolution, and leadership


Influencing others is all not just what you say its how and when you say something. But more importantly it’s about active listening so you can identify when and how to respond to the person in front of you to positively impact their decision making.


No more generic sales lines and out dated word-tracks that feel inauthentic, this program helps you think strategically, connect authentically and act intuitively so you are an effective, high-converting sales person, and charismatic individual.

Wish You Could Detect Lying?

The sales process is layered with subtext - it’s all about understanding people, behavioural psychology and the subtle nuances in the way people communication. In fact 93% of how we communicate is non verbal and this program uncovers it all, helping bring a consuious awareness to what happens on a subconscious level

You’ll create a blueprint to profit from forever

Want something tangible?Then we’ve got you covered.


Not only will you learn life-changing communication skills but along the way you will create blueprint that you can take with you to profit from forever

Use it to Refer back to; as a recruitment manual; to train others.

The point is you will profit from this blueprint forever

Learn A proven framework for fashion retailers

A framework for all retailers

We didn’t just read a book one day and develop a program this was designed in the real world over a decade of trial and error until we got the results.

And now we want to share it with you

A proven system that has generated millions in revenue for hundreds of sales professionals



Knowing your customers Buying triggers takes away the desperation of selling. Takes you from a convincer to an influencer. There are 9 core driving needs of every customer and once you know how to use these, life gets simple.

Talking is the tool not the objective. We teach you how to be efficient in your language and how to create impact words and statements that get the job done and give you a competitive advantage


We give you a customer-centric pitch framework, so converting sales feels natural and easy for you and tyro custome.





Understand how people make buying decisions


Guide others to take positive action


Master the art of interpersonal communication


Transfer complex ideas in to practical solutions


Sell through story rather than desperation or manipulation


Sharpen your real superpowers- more money and better relationships

9 MODULES, A 3-Part proven framework

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Meet your Mof mentor?

Learn from today’s fashion leaders. I’d like to share a little story from the real world

In 2007 I Open in 2007 on the eve of the GF and online and fast fashion but still achieved


Our programs director is not only the creator and coach but he’s also a business practitioner who built one of the most successful fashion retail businesses…

At MOF we build people…

Our programs are delivered by real-world industry leaders who care about one thing - your success. We take a blended-learning approach providing you with practical solutions so you get what you came for.  Our programs are fun, engaging and results-driven so you become the best version of yourself. And best of all, there are dedicated to fashion retailers and entrepreneurs

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We deliver a blended-learning approach

We are coaches and business practitioners and we’ve used the exact systems to build our own fashion businesses and that’s why we understand a blended-learning approach is the ONLY way to get real-world results


Dedicated to fashion professionals

Stop wasting time and money on automated programs designed for the masses, all of the programs and short course at MOF are tailored specifically for the fashion industry

 People who take this program say …


 ✔ I am now more equipped to deal with conflict

 ✔ I am better able to navigate personal relationships

 ✔ I find selling easier and a lot more fun

 ✔ I now understand how to market their products or service more effectively”

 ✔ I can now influence win win situations in all aspects of their business life

I ✔  understand people more which means they can provide and inspire more

Are you ready to take your sales career or fashion business to the next level??

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